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Would you be persuaded to fly one airline instead of the other based on the slogans each tags to their advertising?

And even if you read and think about the slogan, what do many of them truly mean?

 
 
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Airline Slogans for airlines G - N

A comprehensive list of airline slogans
 

This poster, probably from the very early 1930s, claims 'The Modern Way' but the claim came from an airline renowned for outdated equipment.

Part of a series on Airline Slogans - please also visit the other pages linked on the right.

 

 

Skip down to the continuation of what is the internet's most comprehensive listing of airlines and their slogans if you're paging through this series.

If you've entered directly to this page, you should read the first page in this series for some background commentary and then the comments below before moving on to more airlines and their slogans.

 

Airlines with Names beginning G through N

Here are such slogans and related phrases as we've been able to find for airlines starting with the letters G through N inclusive.  Click through the other parts of this series of other airlines - we have airlines featured from all letters of the alphabet.

Within each airline section we list slogans in alphabetical order.

Can You Help Us?

Sure, this is already probably the largest collection of airline slogans, anywhere.  But it barely touches the surface of all the slogans that have ever been released, for all airlines that have ever flown (or even not flown!).

Furthermore, the information we do have is usually incomplete and may sometimes be inaccurate.

If you can help us more accurately identify the slogans we have, or if you have new slogans to add to the collection, please let us know.  It is helpful if you tell us the slogan itself, the airline it related to, and also as much else such as when the slogan was in use, and how it was used, and any background to why the slogan was chosen, or why it was superseded, and anything else to add to the context of each slogan.

 

Garuda

 
 

Celebrating 100 Years of Nation’s Awakening (this is apparently exactly the words used, subsequently replaced by the more literate)

Celebrating 100 Years of National Awakening

2009

Germanwings

 
 

Tickets from €29. It's not a joke, we're German

 

Great Lakes Airlines

 
 

Your greatest little airline

 

Gulf Air

 
 

Golden falcon

 

Hapag-Lloyd Express

 
 

Fly for the price of a taxi

 

Harbor Airlines

 
 

A Harbor Airlines apparently operated from 1974 to 2001, offering short haul service in Washington State between Seattle, Bellingham, Oak Harbor, Mt Vernon, and San Juan Islands (a 1976 timetable cover has been sighted).

For the latter part of this time it was a part of the Alaska Airlines group, and was labeled as being 'Alaska Airlines Commuter Service' (a 1996 timetable cover has been sighted).

Note there was apparently a separate airline called Harbor Air (a 1998 timetable cover has been sighted).

Nothing further currently known.

 

Driving Is Beneath Us
(sighted, timetable, 1996))

1996

Hawaiian Airlines

 
 

Come share a moment

 
 

Follow me home
(half jokingly some of the women employees were worried about stalkers after this motto)

2004

 

Hawaii Starts Here.

 
 

Only one airline is Hawaiian
(A lovely poke at its competitors)

 
 

The colors of paradise

 
 

(The) Wings of the islands

 

Horizon Airlines

 
 

It is our privilege to serve you
(sighted, timetable, 1981)

1981

 

Wings of the great northwest

 

Hughes Airwest

 
 

Top banana in the West (their planes were painted bright yellow)

late 70s

Iberia (Spain)

 
 

First (comes?) the wrench, then the rose.

late 60s

 

Iberia. One of the world's best airlines.

 
 

More than just flying

 
 

Only the aircraft gets more attention than you

 

Imperial Airways

 
 

British airline ca 1924 - 1939

 

(Every Imperial Air liner has) 4 Engines for Security

and

Four Engined Air Liners
(sighted on posters)
(an amusing precursor to arch-competitor Virgin Atlantic's slogan some 70 years later)

first 1938

second unknown

 

Comfort in the Air
(sighted on poster)

 
 

The British Air Line
(sighted on poster)

1930s

 

The Greatest Air Service in the World
(sighted on newspaper ad)

mid 1930s

 

The Modern Way
(on poster at top of this page)
(amusingly, this airline - a competitor to BA - had a reputation for outdated planes)

1930

 

The Only British Air - Line
(sighted on poster, note spelling of Air - Line)
(prior to the establishment of BAin 1935)

pre 1935

Indian Airlines

 
 

50 years of flying

 

Island Air

 
 

Simply Hawaii

 
 

Taking You to the Hidden Hawaii

 

JAL

 
 

The wings of the new Japan

post WW2

 

The worldwide airline of Japan

 

Jet Airways, India

 
 

The Joy of Flying

 

JetBlue

 
 

It's not the only way to fly, but it should be

2004-5

 

JetBlue. You'll Want to Fly Again!

 
 

Somebody up there likes you

 
 

Stop flying.  Start Jetting.

 
 

We like you, too.

2004-5

 

When you know JetBlue, you know better.

 
 

Your name is not 17A.

 

Jetmagic

 
 

Fly a different way

 

Jetstar

 
 

Let's fly Jetstar

 

Kenya Airways

 
 

The pride of Africa

 

Kingfisher Airlines

 
 

Indian airline, formed in 2005

 

Fly the Good Times

2009

Kingfisher Red

 
 

This is the low cost airline run by Kingfisher Airlines in India.  It was formed in 2008.

 

The Choice is Simple

2009

KLM

 
 

Dutch airline, formed in 1919, purchased by Air France in 2004 but still trading under its original name.

 
 

Een reis vol inspiratie
(Journeys of inspiration)

2009

 

Get in touch with the Dutch

 
 

KLM.  The reliable airline

 
 

Test us.  Try us.  Fly us.

 
 

The world over

 
 

Worldwide Reliability
(sighted - slogan on the NW/KL alliance)

1993 - 2003

Korean Air

 
 

Beyond your imagination

1990s

 

Excellence in Flight

2009

 

The art of joyful flying

 
 

The spirit of Korea is in the air

 
 

Welcome to my world (and would use the Elvis Presley song of same name)

 

Laker Airways

 
 

British airline, founded 1966, closed 1982.  Operated first ever international discount airline, Skytrain, from 1977 - 1982.

 

Take a Laker!

mid 70s

LAM (Mozambique)

 
 

Under your African sky

 

LAN Chile Airlines

 
 

A good reason for being the best

 
 

El encanto de volar (The enchantment of flying)

 
 

El espritu del sur del mundo (The Spirit of the South of the World)

 
 

Higher every day

 

Lion Air (Indonesia)

 
 

We make people fly

cited on Wikipedia, 2011

Logan Air

 
 

Scottish airline founded in 1962

 

Scotland's Airline
(sighted, current logo strap line, timetables 1980 - 93))

1980 - 2009

 

The Scottish Airline
(sighted, timetable, 1975, 76, 77, 78)

1975 - 78

Lucky Air (China)

 
 

Easy Life Happy Flights

2007

Lufthansa

 
 

Lufthansa. There's no better way to fly

 

Luxair

 
 

Grand Dutchy Airline

 

Mahan Air (Iran)

 
 

Friendship never ends with a flight

2005

 

The Spirit of Excellence
(sighted on their website)

2009

Malayan Airways

 
 

Serving South East Asia

1950s - 60s

Malaysia Airlines

 
 

Enrichment whenever you fly

 
 

Going beyond expectations

2004

 

We treat you like gold

 

Malaysian Airways

 
 

Silver Kris Jets serving Southeast Asia

1960s

MarkAir

 
 

MarkAir started operations (in Alaska) in 1984 after being renamed from its former identity as Alaska International Air.

During the rest of the 1980s it grew to become Alaska's largest airline, operating within the state only, and with a codeshare arrangement with Alaska Airlines to take their out of state traffic on to/from their final destination in Alaska.

In 1990 this codeshare agreement ended and the two airlines entered into fierce competition both within Alaska and for travel out of Alaska too.

In 1992 the airline went into bankruptcy, emerging in 1993, but in 1996 the airline closed down.  Its MarkAir Express remained until 1997, and then reorganized into an all-cargo carrier, Alaska Central Express.

 

Alaska is our home
(sighted, timetables, 1986, 87, 89)

1986 - 94

Mandala Airlines (Indonesia)

 
 

The New Mandala

2009

Merpati Airlines (Indonesia)

 
 

Get the Feeling

2009

Midway Airlines

 
 

Our spirit will lift you

 

Midwest Express Airlines

 
 

The best care in the air

 

Mississippi Valley Airlines

 
 

Trade your wheels for wings, fly MVA

 

Mohawk Airlines

 
 

Jet Mohawk
(for the arrival of the BAC 111s)

late 60s

 

Price of the air route chiefs

 

Morris Air

 

 

Initially as Morris Air Service in 1984 and operating charter service only, it became a regular carrier as Morris Air in 1992.

After a short lived but successful period of operation and growth, the airline was sold to Southwest Airlines in 1993 and ceased operating under its own identity in 1994.

 

More than Fare
(sighted on timetables, 1992, 93)

1992 - 93

 

Your Low Fare Leader
(sighted on timetables, 1992)

1992

Mt Cook Airline(s)

 

 

Began scheduled services in New Zealand in 1961.  Air New Zealand purchased it in several slices during the 1980s and gained complete control in 1991.

In about 1980 the name changes from Mt Cook Airlines to Mt Cook Line, and then in about 1984 to Mt Cook Airline.

 

Flying the World's Most Scenic Skyways
(sighted on timetables, 1976, 77, 78, 79)

1976 - 79

 

Service in the Skies
(sighted on timetable, 1979)

1979

 

The World's Most Scenic Airline
(sighted on timetable, 1965)

1965

Muse Air

 

 

Formed in 1981 and started service in 1982 by Lamar Muse, formerly founder and first president of Southwest Airlines.  Bought out by Southwest in 1985 and renamed to TranStar Airlines, closed down in 1987.

 

(Muse Air) makes flying beautiful
(sighted on timetables, 1982, 833)

1982 - 83

 

You just gotta fly it
(sighted on 1983, 84 advertisements)

1983, 84

NAC (National Airways Corporation) NZ

 

 

NAC was formed in 1947 in New Zealand when the government nationalized Union Airways.  It provided domestic services within NZ, while TEAL (renamed Air NZ in 1965) provided international services.  In 1978 the government merged the two airlines, losing the NAC name in the process.

 

NAC - getting more people together...
(sighted on billboard)

late 60s

 

New Zealand's National Airline
(sighted on timetable, 1963, 72, 73, 74)

1963 - 74

 

Wings of the Nation
(sighted on timetables, 1975, 76, 77, 78)

1975 - 8

National Airlines

 

 

The name 'National Airlines' has been used by a number of carriers in a number of countries, and by three different airlines in the US.

These entries related to the Miami based airline that started operations in 1934 and which was bought by Pan Am in 1980.

 

Coast to Coast to Coast
(sighted, timetables, 1965, 68)

1965 - 68

 

I’m Maggie. Fly me (possibly other names/flight attendants too)  sighted - see this YouTube video
Note that in response to charges of sexism, the airline named its planes with common girls' names and claimed that it was inviting people to fly on its planes.  First name/person used was Cheryl.

1971 - mid 70s

 

(Fly National,) Airline of the Stars
(sighted on flight bag, 'Airline of the Stars' is the strap line underneath the bold National logo)
(sighted, timetables, 1951, 55, 58, 62)

used during the 1950s - 60s

 

Is this any way to run an airline?  You bet it is

1970

 

National Airlines says you're gonna have a great flight

 
 

Serving Florida and the South
(sighted, timetable, 1940)

1939 - 1940's

 

The Buccaneer Route
(sighted, timetables, 1939, 1940)

1940's

 

The bigger we get, the brighter we shine.

 
 

We're National the Sunshine Airline... Watch Us Shine.

 

National Airlines

 
 

Unrelated to the earlier National, based in Las Vegas, operated between 1999 - 2002.

 

Everything's better up here
(sighted, timetable, 2000)

2000

New York Air

 
 

Formed in 1980 as a subsidiary of Frank Lorenzo's Texas Air, it was the first airline to start flying after deregulation in 1978.

Was merged with Continental in 1986 and its identity disappeared in 1987.

 

The Airline that works for your business

 

North Central (USA)

 
 

Good people make our airline great

 

Northeast Airlines

 

 

Formerly known as Boston-Maine Airways and was renamed as Northeast Airlines in 1940.

Was taken over by new owners in 1965, and given new plans and new livery - the planes had two-tone yellow and white livery and were known as Yellowbirds.

Was merged into Delta in 1972.

 

"And a Half"
(sighted, timetables, 1971 - offering things like "A seat and a half" or 'Minuteman' for "Speed and a Half" - faster computerised reservations, or "Fun and a half" vacations or "Week and a half" vacations)

1971

 

Catch a Yellowbird and let luxury happen to you
(sighted, timetables, 1966 - 67)

1966 - 67

 

First in New England Skies
(sighted, timetables, 1951 - 54)

1951 - 54

 

Little By Little We're Changing The Way You Fly
(sighted, timetables, 1970 - in conjunction with the "...and a half" campaign)

1971

 

Making a Neighborhood of the Northeast
(sighted, timetables, 1941 - same slogan was used in 1939 and 40 under the previous name too)

1941

 

The Wings of New England
(sighted, timetables, 1945 - 48)

1945 - 48

 

The Yankee Fleet
(sighted, timetables, 1948 - 51)

1948 - 51

 

Yellowbird
(The major theme of much of its marketing from 1966 - 72)

1966 - 72

 

You'll wish we flew everywhere
(sighted, timetables, 1968)

1968

Northwest Airlines

 

 

Founded in 1926 as Northwest Airways.

In 1949, after having acquired routes to Japan and Asian after WW2, it rebranded itself as Northwest Orient Airlines.  In 1986 (or possibly 1989) it dropped the 'Orient' and became Northwest Airlines.

It was bought by Delta in 2008, and after a period of remaining brand life and co-branding, NW branding became successively scarcer, with the final NW flight occurring on 31 Jan 2010.  The nwa.com website ceased to exist on that day too.

 

Look to us.
(sighted, timetable, 1988)

1988 - early 90s

 

(Northwest Airlines.) Some People Just Know How To Fly
(sighted, timetable, 1997)

1997

 

Now you're flying (traveling) smart.
(sighted/cited on Wikipedia, Feb 2010)

2005

 

Sleep on the job.

 
 

The Fan-Jet airline
(sighted, timetable, 1968)
(after retiring the last of their prop powered planes)

1963/4 - 8

 

The world is going our way.

 
 

Worldwide Reliability
(sighted - slogan on the NW/KL alliance)

1993 - 2003

 

Important Note :  The Accuracy of the Slogans Listed

We've compiled this list of slogans as a result of searching through the internet and exercising as much quality control as we can, but identifying definitive slogans is very much a series of shades of grey rather than black and white - indeed, we've seen airlines themselves with multiple similar versions of the same slogan - are these a planned formal evolution of the 'official' slogan, or a series of mistaken variations on the official theme?

When does a slogan start or finish?

How much of a sentence, clause, or phrase is the key part of the slogan, and how much is not so relevant?  For example, the slogan often remembered as 'Something Special in the Air' comes from a more complete sentence 'Silver bird, take me where there's something special in the air', and we've seen the slogan cited in full, or as the intermediate form 'take me where there's something special in the air' as well as in its five word essential form.

Wherever possible, we've tried to show as much of the complete context of the slogan as we can, and indicate by brackets which is the key part.

Capitals/lower case/periods

Very rarely we've actually sighted a slogan ourselves, and then can accurately copy it in terms of its capitalization and punctuation.  But even in such cases as that, ambiguities arise - if a slogan is shown in all upper case, should we now show it as all upper case or should we use a mix of upper and lower case, and, if the latter (our preference) was it the original intent to capitalize every word or just the starts of sentences and proper nouns?

Additionally, if a slogan is broken into two lines when printed, was it the intent of the slogan writer to have it in two lines, or is this merely a layout/typographical coincidence?  Should we show it as two lines, or as two sentences, or as one sentence with a comma?

Should there be a period at the end of the slogan?

So, even if we have sighted the slogan ourselves, it is difficult to accurately render it on this listing.

Relying on imperfect sources

And, of course, if we're accepting someone else's recollection or written memory, there is plenty of opportunity for error.

Two people might offer two versions of a slogan - is this a case of one person being mistaken (and which person?), or is it a case of a slogan which appeared in two forms?

Sometimes it is interesting to see how slogans get confused and altered, but in the interests of accuracy, we're trying to restrict ourselves to the correct versions only!

The bottom line - what can you rely upon

The bottom line is that few of these slogans can be considered as definitive.  If you're looking for a resource to settle a large bet with a friend, the only slogans you can be certain of here are the ones that have a formal attribution to them (eg a 'sighted' or similar comment).

Part of a series on Airline Slogans - please also visit the other pages linked at the top right of this article.

 

If so, please donate to keep the website free and fund the addition of more articles like this. Any help is most appreciated - simply click below to securely send a contribution through a credit card and Paypal.

 

Originally published 21 Aug 2009, last update 19 Dec 2013

You may freely reproduce or distribute this article for noncommercial purposes as long as you give credit to me as original writer.

 
 
Related Articles
An introduction to airline slogans
More about airline slogans
Airline slogans : A
Airline slogans : B
Airline slogans : C - F
Airline slogans : G - N
Airline slogans : O - R
Airline slogans : S - Z
 

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