Please follow through this set of
screen shots to show how British Airways' promise of a $288 fare
ends up as costing a minimum of $801, and even at this inflated
price, was only available for travel to Britain on two days.
We all know that airfare sales can
sell out, and if we're reading an ad in yesterday's newspaper, we
accept the outcome if we call the next day to find the seats have
all gone. But here's an airfare sale being promoted live on a
website, with dynamic pages that are automatically updating and
refreshing their content every time they are loaded. How can
these pages contain information that is simultaneously different to
that offered in the air fare sale, and also different to the reality
of the fares displayed on the pages?
The Screen shots were all taken on
Tuesday 15 March, mid morning Pacific time.
This is the first of three pages of
screen shots, following through the steps I took to check every date
in March and April for the low fares as advertised/promised.
Page 1 Page 2Page 3
UPDATE 11 April 2011 : I repeated the process and again found
a discrepancy between the promised lowest fares for travel in May
($366 each way) and the actual truly available low fares ($379 and
upwards). Two pages of
details and screen shots here.
1. BA's initial offer. I have
already selected Seattle as my starting city, and it advises a special of $288
each way based on roundtrip (I guess there's a reason they can't bring
themselves to actually say '$576') and of course the 'Taxes and Fees extra'.
2. Great. So let's try to get a
fare at this price. I click on the link to show travel dates, but rather
than getting a list of travel dates available, I get a disappointment.
Ooops, There's only a few weeks I can get the fare at this price, then the
fare goes up.
3. Oh well, so I have to scramble to
urgently book and buy a ticket. No worries. I've done that before.
So I click on the $288 link and get taken to another page where I have to
annoyingly tell BA for a second time I want to fly from Seattle, and it asks me
to select travel dates. I do so, as you can see below.
4. Now for the cross-your-fingers moment.
I click on the Get flights button, and what do I see? Well, to get an
answer to that exciting question, please travel on to
the second page of screen